Are You Getting Enough Creative Time?

Are You Getting Enough Creative Time? Everyone knows that you need to apply creativity to your business to make it succeed. This creative effort has a clear end in mind – to develop new products or streamline your business processes to increase profits. But creativity...
What dolphins can teach us about marketing

What dolphins can teach us about marketing

What dolphins can teach us about marketing I consider myself incredibly fortunate to live less than 2 miles from the closest beach. Yesterday morning, I dragged my feet and spent too much time goofing around on Facebook before finally committing to driving to the...
Creating a Visual Marketing Plan

Creating a Visual Marketing Plan

Creating a Visual Marketing Plan For those of us who are visual thinkers and learners, trying to write out a linear marketing plan can feel like pulling teeth. That’s why I personally love mindmaps as a tool for visual brainstorming and a way for my scattered...
How to create the perfect marketing mix

How to create the perfect marketing mix

The Marketer’s Palette: How to create the perfect marketing mix I admit, I have become a little obsessed lately with color theory as an analogy for marketing and a creative way to make marketing more fun. If you are wondering what I am talking about – this...

Creativity: What kills you with delight?

Creativity: What kills you with delight? I love poetry, it’s an important part of my life. It reminds me that imagery and metaphor are just as useful in thinking about my business or helping someone create a marketing plan as they are in writing poetry or as a...