Tertiary Colors of Your Creative Marketing Plan Part 2
If you have just discovered this blog post and are wondering 1) what the heck is a tertiary color and 2) what on earth is Minette talking about, let me help you out. I am all about helping you make marketing fun by crafting a creative marketing plan. This post is part of a series on using the color wheel to design your marketing plan and to make it way more fun than traditional, left-brained and linear perspectives.
Marketing for Right-Brained Entrepreneurs
Marketing plans are actually more like a mandala, with you and your client in the center and everything else flowing from there. If you are intrigued, curious, right-brained and would love to make marketing more fun, go back and read the first post on Mix & Match Marketing Plans now. Finally, a tertiary color is a combination of a primary color (red, blue, yellow) plus a secondary color (orange, green, purple.)
Okay, so now that you are starting to get the picture, let me do a quick recap of what the colors signify when it comes to building your marketing plans. Check out this graphic I created for you below. I encourage you to start crafting your own marketing color wheel as a visual way to approach creating a marketing plan for your business.
Wait, Stop, You Must Start Here
If you haven’t already defined what your unique brilliance is, who your ideal client is and what problems you solve for her, stop right now! Every marketing plan has to start at the beginning with these three primary elements. These three colors, red-yellow-blue, are the source from which all of your marketing must flow.
If you are struggling with your marketing, do not skip this step! Especially the one about identifying your ideal client.
The Tertiary Colors of Your Creative Marketing Plan
Okay, back to our tertiary colors and today’s topic: red-purple.
Red is your ideal client, blue is the problems you solve. Like yesterday, we have a double dose of ideal client in this color formula.
Red + red + blue = red-purple
Purple is all about connecting with people in person. Here are some suggested strategies for connecting with people. Pick one that you like and commit to doing it this week! The key here is to attend, speak at and host events where your ideal client will also be spending time. When you are at other people’s events, focus your conversation around the problems you solve for people.
Bonus Tip: Do NOT talk about what you do but how you serve others!! People only care about how you can help them, they don’t care what techniques or tools you use.
Red-Purple Marketing Strategies
1. Attend networking events
2. Speak at events
3. Host your own events
4. Attend other people’s live events
5. Talk to everyone everywhere.
6. Have coffee/tea with at least one new person a week.
Are you a right-brained and introverted creative type? You might struggle mightily with this category on the wheel but the truth is that to grow your business, you have to get out and meet people. You can’t hide in your studio or office hoping people will stumble across your website. I recently helped one graphic designer overcome her huge fear of getting back into networking, come up with an awesome commercial perfect for her and actually have fun meeting new people.
Are you beginning to see the layers come together yet? As we build out the color wheel, we want to start to add the colors and strategies that work best for us or that are most effective in targeting our ideal client.
Now it’s your turn. If you have been following this series, add a new layer to your color wheel. Just getting started? Here’s a blank one you can use as a model or print it out and write all over it!
P.S. If you are looking at this and thinking marketing is scary and overwhelming, apply now for a complimentary “Crafting the Perfect Profit Plan” Strategy Session with me, award-winning entrepreneur and marketing expert Dr. Minette Riordan, just click HERE. I only offer a few of these complimentary sessions each week, so grab yours quickly. In this session, we will identify where you are stuck and determine the next best steps to take to get you into action and attracting oodles of ideal clients so that dollars will start flooding in. Go ahead, stop wasting time, let’s get started now! Just click here and apply for your session.