Authors such as Seth Godin, who is one of my favorite marketing mentors, are touting creativity as an invaluable skill in business. In his insightful book The Icarus Deception, Godin claims that we are all artists; we must see our work as art, no matter what industry we are in.
The book goes on to discuss why creativity is the wave of the future in business. Godin understands why creative entrepreneurs struggle to be successful. “99% of the time, in my experience, the hard part about creativity isn’t coming up with something no one has ever thought of before. The hard part is actually executing the thing you’ve thought of.”
I have seen this happen over and over again with my clients, lots of ideas but no follow-through, no plan, no profit.
Creativity is crucial to success, but so is action.
Linda Naiman, founder of Creativityatwork.com, writes:
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.
That last line, about having ideas but not acting on them, is true of many of the creative entrepreneurs I work with. Creative women entrepreneurs love the creative aspects of the work they do—they love brainstorming and the free flow of ideas—but they don’t always know how to take an idea and create an action plan that will help them go from idea to profit.
If you are struggling to go from bright shiny idea to profitable business model, I encourage you to download my latest free report: Rapid Growth Result. Grab your copy here and get immediate access to my best strategies for mastering mindset, money and marketing.
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