accountability Accountability Is Key to the Creative Entrepreneur’s Success

Do you ever get really excited because you have created a new plan for marketing your business or come up with an idea for a new product you want to create and you know what you are supposed to do everyday? It’s just like starting a new diet or exercise plan, you feel motivated and invigorated for the first week or so.

Then life happens, you get stuck or don’t know how to do something, someone gets sick, the car dies, and on and on. As a creative entrepreneur, one of your biggest challenges will be keeping the momentum going and not getting distracted by life’s craziness or the next bright, shiny idea. I empathize with the challenge of working alone and with the challenges of being a busy working wife and mother. Staying on track has become my top priority in my business but keeping the momentum can be a challenge!

What will it take to keep the momentum going and keep you on task, focused on becoming an amazing marketer? One thing—accountability. I find that creative women entrepreneurs need someone in their life and business to hold them accountable, to be their cheerleader and their champion when they get frustrated or stuck.

How do you create accountability?

Do you currently have someone like that in your life? It might be a business partner, a spouse, a girlfriend, or a business coach like me. I want to encourage you to find someone who is willing to hold you accountable while being supportive and understanding. Make sure to pick someone you feel safe with so that can share your frustrations and your dreams. Finding a local mentor in your community is another great option for creating accountability.

One of the biggest challenges of being an entrepreneur, especially if you work from home, is the isolation. At times you will feel lonely, disconnected, and perhaps even insane. It’s important to surround yourself with other entrepreneurs. This is another benefit of networking and connecting with business owners who are going through the same experiences and challenges you are.

One of my most favorite forms of accountability is a mastermind group. A mastermind group can be a small group of colleagues who meet monthly or by phone to hold each other accountable and support each other through challenges. Masterminds are great for brainstorming solutions to problems and for sharing resources.

Whatever format works best for you, be sure to make it a priority to find at least one accountability partner soon. This will ensure that all the hard work you did to create your plan will have a big payoff in the next three to six months, without you feeling lost, losing momentum, or struggling alone.

And if you would like support in creating your marketing plan and implementing it, I would like to offer you a complimentary 30-minute “Marketing Mastery” Strategy Session.

In this private 30 minute session, I look at 3 main areas:

1. What your challenges are when it comes to marketing.
2. What your life would be like without these challenges.
3. I’ll give you my best recommendations to help you master your marketing so it no longer feels so challenging and instead have more time to spend doing the work you love.

These recommendations have worked for many of my clients and I promise that you’ll get a ton of value from our short time together.

We’ll also get to take a few minutes to explore whether we would be a good fit to continue to work together. No pressure, no strings attached… just a great conversation with someone who listens deeply, sees your magnificence and believes that you can transform your current business into a business that easily provides you the financial freedom and independence you have been dreaming of.

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