The Color Blue and Your Visual Marketing Plan
The Color Blue and Your Visual Marketing Plan
For the past few posts I have been discussing the primary colors and their relationship with your core marketing strategy. Yesterday I talked about the value of the color yellow and how it is associated with identifying your gifts. Today, I want to focus on the color blue.
The color blue is one of the three primary colors. Looking at the center of a color wheel, I assigned the color blue to represent the problems that you solve for your ideal clients. Below is an image that shows how your marketing plan starts with the three primary colors and flows from there into the specific strategies and tactics to help with lead generation and sales.
The goal of creating a visual marketing plan is three-fold:
- It’s more fun for us creative, right-brained entrepreneurs to create.
- We are more likely to sit down and create it when it’s visually represented and playful.
- When you intentionally design your marketing strategy visually and understand how to structure the information in a way that makes sense to your creative brain, it’s much simpler to create an action plan you can stick to!
So why is the color blue best for representing the problems you solve?
The secret to marketing success is understanding the specific problems that you solve and who you solve them for.
Lots of people teach marketing, for example, but nobody teaches it quite the same way I do. My favorite piece is helping people understand how to put together an individualized marketing plan that is a match for their personality. Under the umbrella of marketing, there is a broad spectrum of challenges. I don’t try to solve all of them, just the ones my clients most want solved!
Are you clear about the problems that you solve for your clients? If not, ask them! Their answers might surprise you and might have little to do with actual business you are in 🙂
I went back to the website: Empower Yourself with Color Psychology for the answer. After combing a multitude of posts about the meanings of different colors, I found theirs to be the most comprehensive. As I mentioned in an earlier post, an insightful friend asked me if I thought that the colors we gravitate to had something to say about us. Since I intuitively chose which primary color to equate with a particular aspect of your marketing plan, I decided to investigate the meanings of the colors I chose. Were they really a match? Yes!! You can read about red – your ideal client here and yellow – your unique gifts here to learn more about why these colors add energy and insight to your marketing plan.
The Meaning of the Color Blue
The color blue is the color of trust and responsibility
“This color is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way.
From a color psychology perspective, blue is reliable and responsible. This color exhibits an inner security and confidence. You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces.
This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation. It reduces stress, creating a sense of calmness, relaxation and order – we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the metabolism. The paler the blue the more freedom we feel.
In the meaning of colors, blue relates to one-to-one communication, especially communication using the voice – speaking the truth through verbal self-expression – it is the teacher, the public speaker.
The color blue is idealistic, enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals.
Blue’s wisdom comes from its higher level of intelligence, a spiritual perspective.
Blue is the color of the spirit, devotion and religious study. It enhances contemplation and prayer.
Blue is the helper, the rescuer, the friend in need. It’s success is defined by the quality and quantity of its relationships. It is a giver, not a taker. It likes to build strong trusting relationships and becomes deeply hurt if that trust is betrayed.
Blue is conservative and predictable, a safe and non-threatening color, and the most universally liked color of all, probably because it is safe and non-threatening. At the same time blue is persistent and determined to succeed in whichever endeavors it pursues.”
Wow, talk about being a direct hit when it comes to solving people’s problems. Blue is the best color to represent this section of your color wheel marketing plan. Blue reflects the feelings and emotions that a dynamic problem solver should convey. Now you know why blue is the color of the power suit and is present in the flags of so many different countries!
How do you connect with the color blue? How can you draw on the energy and meaning of blue to lend credibility to your unique gifts and highlight the brilliant way you solve problems for your clients?
© 2014 Dr. Minette Riordan. All rights reserved.
I have read about the meaning and purposeful strategies of using color on blogs, marketing, websites and more. Your indepth explanation is done very well and has so many things for me to think about! Thank you!
Thank you Jewel, glad it provided some food for thought!
I just know the color blue helps me feel calm. I guess that goes along with trust and predictable. I didn’t know there was so much psychology behind colors.
Hi Cathy, colors are important but when we stop making art, coloring or decorating our home, we stop focusing on color as much. I think as children we are more in tune with the colors around us. I suggest taking a few days and just noticing colors in the world around you. What are you drawn too? It’s a fun practice!
Be clear on the problems you solve for your clients. If you don’t know – ask them! OH MY GOODNESS!!! Perfect advice! I’m working on value statement right now – which come right from the obstacles and challenges – and knowing those are crucial! Phone calls today to past clients!!!!! Thanks!
Hi Lisa – phone calls are awesome, as are emails, surveys, etc. It’s important to just reach out! It’s hard to see our own value and it’s often perceived differently by our clients than we expect.
I tend to gravitate toward purples, which of course have blue in them.
As a writer, employing color in a particular scene/story allows for the richness of symbolism to emerge, thus allowing deeper meaning to unfold for the reader.
Depending on the hue of blue, one can feel lighter or heavier. For example, Caribbean blue makes me feel very light and airy, but a deep midnight blue adds an air of mystery.
Anyway, good article, Minette!
Looks like you were spot on choosing blue for this portion of the wheel, Minette :-). On the small business front, blue as both a solutions and pacifier color seems to be a bit contrary. Since most effective marketing strategies require change (marketing has been your focus for this series – what fun I’m having reading your take on all this) and most people tend to find change uncomfortable, I’m curious to hear how you see these two as connected. Thanks for your insight!