What do your color choices say about your marketing?
What do your color choices say about you?
And how does color choice impact your marketing?
This week for the Ultimate Blog Challenge, I will continue you to write about creating a mix and match marketing plan and how to use the color wheel as an analogy for making your marketing plan more fun. If this is your first stop by my blog, you can see my most recent post on creating a vibrant and colorful marketing plan here.
I have been having fun with the series and enjoying the fabulous feedback from readers. Perhaps one of my most intriguing questions came from my friend and fellow marketer Nanette Levin who asked if the colors “we gravitate toward personally reflect our marketing proclivities? ” Hmmmm… I was thinking that I had arbitrarily assigned colors to categories but I think this question needs some exploration. Here is my sample color wheel with marketing attributes assigned to each color on the wheel.
Who am I to say that yellow is the best color for representing your unique genius or red is best for representing your ideal client?
I am not a color theory expert but I am certainly a student of color and even remember using color as a fun personality test for a board retreat I was hosting a number of years ago. I am intrigued by the meaning of color and the role it plays in my life. Lately, I have been reading more about color and about choosing a palette that represents us in the artwork we create. I do notice that I am drawn to certain colors more than others – in my art, my home and even my wardrobe. What do my color choices say about me?
Do my color choices translate to marketing? Absolutely! Whether it is conscious or unconscious on your part, there is a reason why you gravitate to certain colors. And historically, color has been used by marketers and designers to convince, sway and appeal to their target audience. There is a reason, for example, why so many national flags contain red, white, blue and green.
But let’s get back to my particular color wheel as the core of your unique marketing plan. For today’s post I will be looking at the significance of the primary color red. I choose red to represent your ideal client.
What is the meaning of the color red?
I think red is the perfect color analogy for my ideal coaching clients and I can see why I intuitively chose this color to represent their passions and their challenges. Red is the energy my clients want to create and embrace in their business or maybe the personal power that they need to reclaim. Using red to call out to clients can also help them to take action more quickly or choose me over someone else.
Here is what Bourn Creative says about the meaning of the color red:
“Red is assertive, daring, determined, energetic, powerful, enthusiastic, impulsive, exciting, and aggressive. Red represents physical energy, lust, passion, and desire. It symbolizes action, confidence, and courage. The color red is linked to the most primitive physical, emotional, and financial needs of survival and self-preservation.
The color red is a highly visible color that is able to focus attention quickly and get people to make quick decisions, which is one of the reasons fire trucks and fire engines are usually painted red. Flashing red lights mean danger or emergency, while stop signs and stop lights use the color red to alert drivers about the dangers of the intersection.
Red represents power and courage. The color red is the basis of the traditional red power tie or red suit in business, and the red carpet for celebrities and VIPs. Red’s association with courage and bravery makes it a color that is used often in national flags, on shields, and in achievement patches.”
Here are a few more examples of why I think red works as a perfect color choice on your mix and match marketing plan:
I have a client who is a graphic designer. She helps her clients to show up on the page and online as creative, brilliant and passionate. All energies of the color red that her clients want to embrace but don’t know how.
I have a client who is a vocal coach. Her brand is Vocal Coach to the Stars. Her clients want some of that yummy red-carpet energy!
I have a client who owns a yoga studio. Doing yoga leads to more courage, passion and connection in the rest of our lives – all qualities of the color red.
Learning to harness the power of red and showcase it in our work is an exciting and intentional piece of marketing genius that anyone can employ!
Now it’s your turn to put some thought into the connection between the color red and your clients. Does the analogy hold?