marketing plans for creative entrepreneurs

Completing your Color Wheel Marketing Plan

Today we are going to add the final two colors to our color wheel marketing plan. If you are just discovering this blog post, go back and read the first post on Mix and Match marketing plans. I have been having so much fun developing the idea that we can use the color wheel as a model and analogy for making creating a marketing plan fun.

The last few posts have focused on the tertiary colors of marketing which are all about specific tactics you can use to reach your audience. Above you can see a sample color wheel that shows the primary, secondary and tertiary colors and their significance to a marketing plan.

Today I will be discussing the two final tertiary colors I haven’t covered yet. If you are wondering what a tertiary color is, it’s a combination of a primary and a secondary color, like red-orange which is red + (red+ yellow).

Online Marketing Strategies that Showcase Your Expertise

First up today is blue-green. Blue is all about educating your clients about the problems you solve for them and yellow is about your unique genius which is also how you create outstanding results with your clients! The formula for blue-green is blue+blue+yellow so there needs to be a heavy emphasis on showing people what specific problems you solve.

Some of the places that are awesome for doing this as part of your blue – green online marketing strategy include:

  • Your website
  • Your blog posts
  • Your comments on other people’s blogs
  • Interacting and sharing advice/ideas in groups online like forums, Facebook groups and LinkedIn groups.

This section of the color wheel is all about service.  Freely share what it is that you know how to do well! Don’t be stingy with your content or with intelligence. Also, don’t waste time being humble or thinking your advice doesn’t have value. Someone out there needs to hear what you have to say! Give away, share, post, tweet lots of fabulous online content that showcases your expertise. This is one of the quickest ways to build your credibility with others and to make that “know, like, trust” factor occur more quickly.

Which leads me directly to the final tertiary color on our color wheel, which is blue-purple. Blue + (blue +red) is the formula for this color. Just like with our blue-green discussion above, you have a double dose of blue, requiring you to focus on the specific problems that you solve for your ideal clients. Yellow asks you to focus on you and how you solve them. Red asks you to be laser-focused on your prospects and what they need from you.

So the blue-purple section, similar to blue-green requires that you educate your clients about how to work with you and how you can best help them. The difference here, is that I want you to get out from behind your computer and do this face-to-face.

Here are examples of how to educate your clients directly. First, some of you may need to take a deep breath, this next one on the list can terrify people but it really is one of the fastest ways to grow your business – no matter what business you are in!

  • Public Speaking
  • In-person Workshops
  • Home Parties
  • Hosting Live Events or Retreats

Again – my idea is not to overwhelm you with a laundry list of marketing tactics but to help you make some creative and educated choices about how you will spend your time.

Now you have this color wheel of ideas? What do you do next? Come back for the final post in this series to learn about complimentary colors and selecting the tactics that will drive clients to you from as many different directions as possible, without you feeling overwhelmed, overworked and exhausted.

Remember, this is about having fun with your marketing plan but at the end of the day, we must turn our plan into action if we want success.

Happy Marketing,

Minette

P.S. If you are feeling confused and overwhelmed or just plain stuck, let’s connect. I would love to offer you a complimentary strategy session where I guarantee you will connect to your marketing plan with more clarity and more enthusiasm! I only offer a few of these sessions each week, so shoot me a quick email if you are interested in learning more.

 

Here are links to the rest of the series so you can start building your own color wheel of marketing.

Mix and Match Marketing Plans for Creative Entrepreneurs

Create a Colorful Marketing Plan: Secondary Colors

Tertiary Colors of Marketing Part 1

Tertiary Colors of Marketing Part 2

Make Marketing Plans Fun

What is a Marketing Plan?