Creating a Visual Marketing Plan
For those of us who are visual thinkers and learners, trying to write out a linear marketing plan can feel like pulling teeth. That’s why I personally love mindmaps as a tool for visual brainstorming and a way for my scattered mind to begin to organize thoughts. But for my marketing plan, even that didn’t feel as much fun as the mandala* I created below, based on the color wheel mix and match marketing plan I have been developing over the past few posts. If you are new here today, see the links at the bottom of this post.
Visual Marketing Plans
I promised yesterday that I would share a couple of ways to create a visual marketing plan. Here is one way to do that, tomorrow I will talk about how to create a collage of images to graphically represent your marketing and bring it to life even more through the power of imagery.
Notice how I stacked the colors inside the center of my color wheel, with me in the center, then my client and then the problems that I solve. I love the flow of this pattern from the inside out. It’s how most entrepreneurs build our business, it starts with what we are most passionate about. Looking at it now, I also love that it looks like a flower, geeky I know 🙂
But knowing what you are passionate about is not enough for business success. There have to be enough people out there who are hungry for what you have to offer and you have to be super clear about what particular problems you can solve for them.
Once these three colors are crystal clear for you, it’s easier to start building out your marketing plan with the specific tactics and strategies that are one: a match for your personality and two: a perfect way to reach your target audience.
You can see in my personal marketing mix, that I have incorporated all three marketing strategies: referrals, online tactics and offline tactics. Notice that in my particular business, the majority of my marketing is happening on the internet through my website, my blog, virtual programs and social media. This works best for my business model but your color wheel mix has to be unique to your business.
This is not a marketing plan in a box, this is a creative approach to clarifying the perfect palette for your plan. So go grab some crayons, markers, something to draw circles with and start playing.
Notice how around the edges I have added goals, plans and places where I know I need to stretch and grow. Be as detailed or general as you want to at this stage and just have fun with your plan.
On another note, notice in the center I have all these words written. The yellow should reflect your unique brilliance. I am currently working on a new business plan so I asked my clients to share three words that describe me, these are few of my favorites.
Same thing in the problem solving section, the blue circle, I took specific words from my clients about what problems they had when they started to work with me. What were they struggling with? What did they need in their life and business? Almost all of them said they lacked focus, clarity and direction in their business. They couldn’t even see what was possible for them or how to get unstuck and motivated to take action. Having them share this information was way more powerful than any guesses that I might make.
If you are new to business and don’t know – make some guesses, ask your friends, be creative but start to really dig into the specific problems you can solve and how you solve them in a way no one else does.
Here’s the image of the color wheel with all the different levels of colors, strategies and tactics to help you get started.
*What is a mandala?
The word Mandala (pronunciation mon- dah- lah) means “circle”. A Mandala represents wholeness, a cosmic diagram reminding us of our relation to infinity, extending beyond and within our bodies and minds. Mandalas are circular designs symbolizing the notion that life is never ending.
I love the concept of adding the mandala to our vision of creative marketing plans – our marketing plan should represent our wholeness, plus when done well it works all by itself, rippling out into the world and extending far beyond our point of origination.
I encourage you to create your own wholistic color wheel of marketing. I would love for you to share any images you do create on my Facebook page.
© 2014 Dr. Minette Riordan. All rights reserved.
Here is the rest of the series on Mix and Match Marketing Plans: