Mix and Match Marketing Plans
for Creative Entrepreneurs
Wouldn’t it be great if marketing were like a color wheel and you could easily spin the wheel to find the most profitable combination of marketing tools to create your perfect marketing plan? Well you can! But first, you need to know a few things about your business strategy and about marketing in general.
Over the next few days, I will be sharing some fun tips on how to create a colorful but also a profitable marketing plan for your business. If you are a creative entrepreneur who struggles with traditional business planning and marketing strategy, try this model! Together we are going to craft a marketing plan that is fun, focused and unique to you.
In today’s post, I will focus on what I call the primary colors of a great marketing plan.
If you remember your art lessons, the primary colors are red, yellow and blue. Together these three colors contain everything you need to know to create a vibrant marketing plan for your business. But it takes some work to get to clarity around these three topics.
First, the yellow stands for YOU:
- who are you?
- what are you great at?
- what do you love to do?
- what would you love to get paid for doing?
- what do others say is your genius?
- what makes you unique?
These are just a few of the questions you can answer to create clarity around your unique genius as a business owner. Forget about your certifications and qualifications – those are the tools you use to do your job but they are not what makes you unique.
Second, let’s look at the red. The red is all about YOUR IDEAL CLIENT.
- who is he/she/they?
- what are their biggest challenges?
- what are their pains and problems?
- what do they love?
- what do they believe?
- where do they hang out?
Again, these are just sample questions that you can ask about your ideal client to begin to get a clear picture of who they are and what they need from you. If you do not have a written, clear description of your ideal client, you can click here listen to the replay of my webinar and download my Ideal Client Checklist. The number one reason you are not reaching your financial goals is because you are not clear about who your client is and how you can best serve them.
Finally, the blue. The blue is your sweet spot, the money spot.
It’s the point where your unique brilliance intersects with the needs of your ideal client. Start making a list of the particular challenges you know your clients have and how you have solved them.
Once you are super clear about the biggest pains, problems and predicaments that your idea client is worried about, you can begin to build your marketing plan and your marketing promise!
Come back tomorrow for part 2 of this post. We will be discussing the secondary colors on your color wheel: orange, green and purple. The secondary colors are about creating sticky, attractive marketing that draws people to you.
Today, spend some time thinking about how to define your primary colors – they are the core of your marketing plan around which the rest of your tools and tactics will revolve.
If you are feeling completely overwhelmed by marketing strategy and planning and know that you need help, sign up now for a complimentary My Perfect Profit Plan Breakthrough Session with me right now. In this 30-minute session we will take a look at what you are doing currently and come up with at least one strategy you can implement right away to get new clients.
Note: One of my favorite “colors” of marketing my business is blogging! Today is day 2 of the Ultimate Blog Challenge – one of my favorite methods for connecting with other great bloggers and new prospects for my business. It’s not too late to join today! If you love to blog or have never blogged and want to start, check it out.
Updated: Here are links to the subsequent posts in this blog series:
© 2014 Dr. Minette Riordan. All rights reserved.