Branding Tip: Let Your Light Shine!

branding tip

branding tip

Branding Tip: Let Your Light Shine!

As part of an online art journaling group I belong to, we were asked to think about what makes us “shine.” So often, as little girls and young women, we are told it’s not okay to shine or to stand out. When it comes to creating a personal or professional brand, it’s important to let your light shine. We know this, but it’s not always as easy as it seems. Today’s branding tip will share some ideas for how to get started. This branding tip is about winning the inner game and acknowledging and celebrating all of who you are!

We can spend years and sometimes decades overcoming the belief that if we stand out, if we shine our brilliant light then something bad will happen: we will be judged, disliked or perceived as not enough. Sound familiar?

When I first started my publishing company in Plano, TX 15 years ago, I tried to fit in and become what I thought was a “professional business woman.” I quickly learned that this was not the quickest way to success. I didn’t feel natural or authentic. I felt stifled and boxed in. I had to learn the hard way that not only was it okay to let my light shine, but that light had to be authentic. For me that meant wearing colorful clothes and crazy earrings – not business suits and high heels. It meant letting others know that I am creative, love poetry and have a Ph.D. in Latin American Literature. When I started my business, I didn’t even use my Ph.D. on my business cards until someone pointed out that I needed to claim that part of my life. Even though my work at the time had little to do with Latin American poetry, it was still a major accomplishment to get a Ph.D. from Stanford University. Part of me still struggled with growing up being the “smart one” and never the pretty, sexy or athletic one.

To be successful business owners, we have to let our light shine brightly! Only by celebrating and standing in the value of our authentic and multi-hued light will we attract the people we are most called to serve. Once I claimed all the different parts of who I was and saw my own value, my business began to grow rapidly. I turned a small quarterly newspaper into a monthly magazine with a circulation of 50,000 copies. I made an impact because I was willing to let my “smart” light shine along with my mommy light, wife light, artist light, business owner light, poetry loving light… you get the picture!

branding tip

Let Your Light Shine Artsignment™

I want to share a fun Artsignment™ with you that will help you to let your inner light shine. Grab some blank paper and colored pencils or crayons. Or you could print out a light bulb coloring page here.

Consider this week’s creative activity as a way of easing into your brand or looking at it from a different perspective. I looked at thisArtsignment™ from the perspective of my core values and what I want to create more of in my life this year. You might not see these words in my branding, but my goal is to communicate the feeling that I want to capture.

If you want help with your branding and building your profitable creative business, I want to invite you to spend 3 days of creative play with me in Los Angeles at The Path to Profit: Design Your Roadmap to Success. Learn more and apply for your free scholarship here.

Copyright: photostocker / 123RF Stock Photo


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  1. Reba Linker on February 24, 2016 at 10:12 am

    Minette, You really do shine and you really are such an accomplished dynamic woman on so many fronts. It is so plain for all to see and isn’t it funny/sad/amazing that we women have to re-learn, as adults, to let our lights shine. I will do your wonderful exercise, with gratitude that you let your light shine so inspiringly! xo, Reba

    • minette on February 24, 2016 at 10:18 am

      Thank you so much Reba! I am so grateful for our connection and friendship. You are a bright shining light in the world, too!

  2. Melissa Rapoport on February 24, 2016 at 1:57 pm

    I love this idea, Minette! I’m looking forward to breaking out my colored pencils and playing with my Light Shine Artsignment! We often get “boxed in” by all the ways we think we “should be.” This exercise, I imagine, is a very powerful tool. I can’t wait!

    • minette on February 24, 2016 at 2:10 pm

      I can’t wait to see what you create Melissa! Your light is so beautiful and I love seeing it shine.

  3. Lea Tran on February 24, 2016 at 2:49 pm

    Thank you for the inspiring post, Minette. This is the message I’ve been getting all week: to be my authentic self and follow my inner guidance as I build my business.

    • minette on February 24, 2016 at 4:04 pm

      It’s amazing how the right people show up in our business when we are willing to show up first! The more authentic you are, the more the right clients will connect with you and want to work with you!

  4. Shelley Lundquist (@letmemoveyou) on February 24, 2016 at 4:45 pm

    Aww, Minette, I always love your energy. You shine so brightly. Love the post and look forward to this week’s creative activity! xx

    • minette on February 24, 2016 at 4:53 pm

      Awww. thank you so much Shelley, your light is so brilliant!!

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