Business lessons from  a woodpecker?

What Can Woodpeckers Teach us About Marketing Strategy?

I went for a walk with a friend yesterday at one of our favorite spots on the bluffs above the ocean near where I live in Goleta, CA. I saw one of these beautiful little downy woodpeckers in a shrub, noticed it and kept on walking. You might be wondering what on earth woodpeckers have to do with marketing strategy? Surprisingly, they have much to teach us.

Today I headed out my front door for a walk and had not one but four encounters with these little Downy woodpeckers in a nearby eucalyptus grove, including one that came flying right at me, stopping within a foot or two before turning around to head back to his tree. Hmm, not a common sight or occurrence from these shy birds.

I love woodpeckers, probably some residual fond memories of the cartoon character Woody Woodpecker. Remember him? Can you hear his crazy laugh in your head right now?

I have always been attracted to animals of all kinds and I do love the symbolism and meaning they can bring to our lives. So when I have an unexpected and up close and personal encounter like I had today, I try to pay attention and see if there is something that can be learned from the animal. I can honestly say I didn’t expect to learn quite so much from the woodpecker.

I did a quick Google search for woodpecker symbolism, wondering if I would find any information. To my surprise, the woodpecker had a powerful message for me that sparked some creative ideas as well as some clear messages about how to create more success with your marketing strategy.

On the site,, the authors write:

If Woodpecker has come knocking…

“It is time to really pay attention because opportunity has come knocking along with it. It is signaling you that great changes are happening in your life and it is up to you to seize the moment. Whether it is the renewal of an old project, the finishing of a new project or simply a serendipitous meeting with someone in your life. Whatever way you perceive it know that the door is wide open for you right now and that success is your for the asking.”

I love the hopefulness of this message and the possibility new opportunities are waiting for me, but what I appreciated even more was the message that it is up to me to seize those opportunities. What I have discovered with my coaching clients is that when they are feeling stuck, overwhelmed or fearful, they can’t see any opportunities. It’s as if they are blind to the possibilities that surround them. An effective marketing strategy often requires us to dig quite a few holes in trees before we find the tastiest bugs.

Sometimes the biggest opportunities come from listening to our own thoughts and feelings and trusting that we already know the right actions to take to get us to where we want to be. Woodpecker, according to Native-American symbolism, is a powerful symbol of many aspects of building a profitable business by creating the right marketing strategy to match you. Here is a list of symbolic meanings associated with woodpecker:

  • Balance
  • Progress
  • Signaling
  • Returning
  • Protection
  • Initiation
  • Attention
  • Prophesy
  • Listening
  • Opportunity
  • Discernment
  • Communication
  • Determination

Looking at this list, where are you seizing the opportunities and where are you being blind to possibilities?

Avia Venefica writes: “The symbolic meaning of woodpeckers also point to a need for creative vision. Being opportunistic, woodpeckers can see value everywhere, even in dead trees. Have you ditched an idea or given up on a project? The woodpecker may be trying to tell you to breathe new life into your project, just as they build new homes into dead trees.

Further, the symbolic meaning of woodpecker indicates a return to our roots, or having trust in our basic (gut) feelings. Dr. Carl Jung observed the woodpecker as a symbol of a return to the womb of creativity. In this observation the tree is symbolic of a womb; earthy, grounded, sturdy and secure. The woodpecker’s home within the tree is analogous of a fierce determination to return and protect that which is sacred to us.

When this bird comes pecking, it is a call for us to return to our roots, back to the womb of our ideas and use our intellect and discernment to follow through with our plans.”

When it comes to marketing strategy and reaping the harvest of all the marketing seeds that we sow or in the case of the woodpecker, all the holes that we have drilled, I ask you to think about your own process of discernment – are you giving up too soon? Getting frustrated? Feeling overwhelmed? Ignoring those twinges in your gut?

Success does require fierce determination as well as knowing and protecting what is most sacred to us. When I have lost sight of what is sacred or or lost my fierceness, I have have also lost my ability to connect – with my family and with the clients I want to attract.

Today woodpecker reminded me that it is through a combination of seeing opportunity and taking action that will create even more success. Do you have a marketing strategy in place for your business that allows you to take inspired actions with a fierce determination? If not, let’s talk. Marketing is magic, mindset and momentum all rolled into one.

Apply now for a “Discover Your Magic Money Formula” breakthrough session. This is a complimentary 90-minute session where you will:

  • Discover the #1 thing subconsciously holding you back from making money in your business
  • Create an easy-to-follow plan for attracting more money right away
  • Discover one simple step you can take immediately to get more clients

If you are feeling scared, stuck, afraid or overwhelmed, now is the time to seize the opportunity and take action. Click here to apply now, I only offer a few of these complimentary sessions each month. Does one of them belong to you?