You have probably heard that phrase “content is king” from dozens of internet marketers and marketing experts like me. When you generate consistent, educational contentÂ you can easily attract more of your ideal clients. You can also educate them about what you do and establish yourself as an expert
For some entrepreneurs I work with, generating enough content to fill their blog and social media sites seems overwhelming and intimidating. On the other hand, many of the creative entrepreneurs I work with struggle with the opposite problem, too many ideas and they are seemingly random and without purpose. I tend to fall into the latter category. I always have something to say and never lack ideas for what to talk or write about, just ask my family!
But, I have noticed that when I am more consistent with my themes and organized in my content, I attract more of the right types of leads to my website. I teach creative entrepreneurs how to create fun and effective marketing plans that work but being the creative person I am, if all I wrote about was marketing plans, I might pull my hair out.
The truth about sharing your content is that it needs to authentic, real and showcase ALL of who you are. So yes, you will find lots of posts on my site about marketing plans and the many different aspects of marketing you can employ to grow your business, but you will also find blog posts that talk about poetry, spirituality and creativity. My blogging might seem random but there is generally a plan in place or at least a sense of themes that I am focusing on.
Along with the launch of my new book, The Artful Marketer: The Fundamental Business Guide for Creative Entrepreneurs, I also launched a new website and a membership group. I am also launching a podcast next month where I will share how to successfully market your business even if you only have 30 minutes a day. I knew that I needed an organized approach to my content for the MindfulPatterns.com blog.
So I did what I teach my clients to do, created a 30-day marketing plan. I adore brainstorming and visual mapping for my business. I am a visual person and have discovered for right-brained visual learners like me, using large fromat paper, colorful sticky notes and a format that we can hang on the wall as a visual reminder will keep us on track effectively. This is a tool I teach in The Artful Marketer and can be used for planning content or planning your marketing.
Here are the steps I used to plan my 30 days of content in 30 minutes:
1. Using an 18″ x 24″ sheet of paper, I drew large squares to represent the days of the week that I want to create content for. Please notice that I did not include the weekends. I might carry over social media promotion on the weekend, but I like to take time off and make art or walk on the beach with my family.
2. Label your worksheet with the days of the week. Note I also added which project this is for, since this is not my only website.
3. Create a “theme” for each day of the week (this is the green sticky notes on my version.)
4. Create a variation of that theme for each Monday, Tuesday, Wednesday, etc. (I used bright orange sticky notes for this process.)
I love using the sticky notes because I can move them around or change them as needed. I can also remove them all at the end of the month and start over. I also have way too many of them, LOL.
No marketing plan should be set in stone. The beauty of being a small business owner is our flexibility and ability to change directions easily.
5. Now that I know my general themes and content ideas, I can add additional notes or bullet points to each sticky note or add another sticky note below the content idea to flesh out what I want to write about.
6. Please note, I am not trying to write all of the content at once. I am trying to create a consistent editorial calendar that ties directly to my overall marketing strategy and goals for lead generation.
7. Any sticky note on this calendar can lead to content for my blog, social media promotions, podcast, video, Facebook group or email newsletter.
I am a big fan of create once and think multiple uses! An editorial calendar can drive all of your educational and value-added content so that you show up like the expert you are. It also helps you to avoid both the fear of the blank screen or the flood of bright shiny ideas which can stop you in your tracks.
Content is king when it comes to online marketing. The more organized you are, the better your online marketing will work!
What are you secrets for creating great content?