How to Make Your Brand Remarkable
Branding is an interesting topic that sparks lots of debate in the marketing industry. When you think about branding do you get excited? Do you want to run and hide? Does thinking about your brand feel like pulling teeth? Learning how to make your brand remarkable is not that complicated but it does take some soul-searching blended with a dose of creative expression. Branding has to start from the inside out.
When I think of examples of personal brands that are memorable and remarkable – whether you like them or not – I think of Oprah, Cher, Madonna, Elton John, Zig Ziglar, Joel Osteen, Tony Robbins. These are individuals who have built empires around their personal brand.
First, let me say that a brand is so much more than a logo or the colors on your website. Brand is about evoking a response in people; the response is what makes a brand sticky and shareable. You don’t have to have a multi-million dollar budget to craft a brand that captures the essence of who you are. You just need to ask the right questions and be honest about the answers. Plus, get to know a great graphic designer.
As someone who ran a publishing company for 12 years, I know what it takes to build a brand for a brick and mortar business. My company successfully produced a parenting magazine and family expos for over a decade, I knew who I was and what my company stood for. I knew who my ideal clients were. I created a remarkable brand – from scratch, without knowing anything about branding.
Now that I am on to my newest entrepreneurial adventure, where I have to sell ME, not an ad in a magazine or a booth at an expo, I find myself considering this question again: what makes a brand remarkable? How can I be memorable and stand out from the crowded space of coaches and speakers? I am still working on my personal answers, but you can see stage one of my process in this post on branding.
I have discovered a common thread that ties my coaching clients together – they don’t know where to start! No matter why they initially come to work with me – we always go back to the basics of branding their business by asking the following questions.
Make Your Brand Remarkable
Here are the questions to ask yourself and if you find it difficult to answer them, ask your current clients and friends for help. Other people’s opinions can be a beautiful reflection of who we are but can’t see for ourselves.
1. What do you value?
You core values should form the roots of the tree that are your growing business. If you haven’t thought about your core values recently or ever, download my FREE core values assessment here. It won’t take long to complete and will give you a starting place for creating your remarkable brand.
2. What’s your big WHY? What do you want to contribute, change or add to the marketplace?
My big why is FREEDOM. I want women entrepreneurs to have the freedom to spend more time with their families and stop feeling guilty for being pulled in too many directions.
3. What are your unique gifts?
Hundreds of people can teach you about branding and creativity, but none will do it the same way as me! Some of you will be drawn to my personality and my vision and others won’t.
Don’t tell me you don’t know what your unique gift are, sure you do, if you take a close look at a couple of things:
- what are you most passionate about?
- what are you better at than anyone else?
- what causes are dear to your heart?
- what do your clients/friends/family always say about you?
- no one solves problems like you do, what makes your way so special?
4. What is your personal story?
Don’t be afraid to share, celebrate, and express all the authentic parts of you! People want to do business with someone they know, like and trust. Your story is one be part of establishing credibility and connection with others. Notice how I shared bits of my own story above?
5. Finally, after all that work, it’s NOT ALL ABOUT YOU!
You are only half of the equation. The other half is your ideal client. You need to build them into your brand identity as well. In my next post I will share tips on creating an awesome ideal client profile that will make you magnetic to the right people!
And if you find yourself struggling to answer these questions and want to talk to someone who has been in the media and marketing industry for almost 15 years, schedule a free strategy session with me now. Here is what client after client has to say about my unique gift: “She gets me.” The first step to business success is FOCUS! Focus is freedom and once you have a foundation in place, your business will grow and flourish! I can help you focus on what matters.