the meaning of yellow

Identifying Your Gifts is Essential to Marketing Success

I am so excited to talk about the color yellow today and how it is a divine indicator of our connection to our unique gifts! If you are happening upon my blog for the first time, welcome. I am so glad you are here and I know you are here for a reason or maybe you are stopping by from the Ultimate Blog Challenge. Can you identify your gifts? If not read on for tips on how to get clear about what they are.

I am on week two of blogging about the relationship between color and creating our marketing plan. Marketing plans don’t need to be boring or black and white. In fact, the more I dive into the relationship between color and marketing, the more excited and geekier I am getting. One of the core essential pieces of your marketing success is identifying your gifts and claiming them as what makes you unique relative to others in your industry.

In my spare time, I am a recovering artist focused on reclaiming my unique creative gifts. Lately that creative recovery has been spilling over in beautiful ways into my business as a creative marketing coach who loves the left-brained practice of helping people make money in their business by learning how to create a marketing plan that works for them.

Mix and Match Marketing Plans Make Marketing Fun!

In the very first post, I laid out a theory of using the color wheel as a basis for creating a mix and match marketing plan. You can read that post about the primary colors of marketing here. One of my fellow bloggers asked about the color choices and if we tend to gravitate towards certain colors. It was a great question and led me to explore the center of my color wheel. Yesterday I focused on the color red and why red is the perfect color to represent your ideal client on your color wheel marketing plan.

At the center of every great marketing plan, there are three key pieces of information that all have to work together to create a perfect synergy. Out of this synergy will flow your passion, your lead generation and your success as a business owner. For me those three categories are represented by the primary colors on the color wheel, like in the image below.

Red represents your ideal client. You can read about red in yesterday’s post here.

Yellow represents you and your unique gifts! More about the meaning of the color yellow below.

Blue represents the problems you solve and is the intersection between you and your client where magic happens. I will talk about blue tomorrow.

marketing plan

How do you identify your gifts?

Before I dive into the significance of the color yellow as it relates to your unique gifts, I want to define what I mean. Our unique gifts are not our training or the tools that we use. They are not the name of the school we went to or what famous people we have studied with. Our unique gifts are all about the specific way we see, help, serve and nurture our ideal clients in ways that create powerful results for them.

No matter what industry you are in or what kind of work you do, no one else does it quite like you do.

  • Is it your friendly smile that pulls people in?
  • Your ability to listen? Your intuition and empathy?
  • Your ability to solve a problem quickly?
  • Your ability to ask questions?

If this stumps you and you can’t answer these questions, dig deep into your well of courage and go ask – ask your spouse, friends, and in particular your clients what they love most about you. Be amazed and accept their answers with a simple thank you. Now own those gifts and add them to your color wheel.

I recently did this myself as part of my own process and I asked my clients to share three words they felt described me. It was hard to ask but I am glad I did. Here’s what a few of them had to say: amazing, brilliant, knowledgeable, creative, inspiring, non-judgmental, organized.

It was a gift to receive these words and not judge myself but to honor the people who shared their experience of working with me. I did all of this before I explored the significance of the color yellow.

I think intuitively I chose the color yellow to represent your unique gifts for it’s brightness and ability to shine light from the insight out. Read this wonderful description of the color yellow from the website Empower Yourself with Color Psychology.

marketing plans

The color yellow is the color of the mind and the intellect

“This color relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception.

Being the lightest hue of the spectrum, the color psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun.

In the meaning of colors, yellow inspires original thought and inquisitiveness.

Yellow is creative from a mental aspect, the color of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer.

Yellow is the best color to create enthusiasm for life and can awaken greater confidence and optimism.

The color yellow loves a challenge, particularly a mental challenge.

Within the meaning of colors, yellow is the great communicator and loves to talk. Yellow is the color of the networker and the journalist, all working and communicating on a mental level. Yellow is the scientist, constantly analyzing, looking at both sides before making a decision; methodical and decisive. Yellow is the entertainer, the comic, the clown.

Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful during exam time.

The color yellow can be anxiety producing as it is fast moving and can cause us to feel agitated.

Yellow has a tendency to make you more mentally analytical and critical – this includes being self critical as well as critical of others.

Yellow is non-emotional, coming from the head rather than the heart. Yellow depends on itself, preferring to not get emotionally involved.

Yellow is related to the ego and our sense of self worth, to how we feel about ourselves and how we are perceived by others.”

Interesting, right? Yellow is the part of our brain that allows us to be creative and successful in our business. It’s perfect for learning to honor and acknowledge our gifts and deciding how best to share them with the world. I love the yellow can be contradictory as well – many of us go there in our business, too, stumbling along, feeling like we need to do more.

Remember our gifts can help to temper yellow and to tap into our brilliance!

Share below what your unique gifts are? How does the color yellow represent your brilliance?

Happy Marketing,


© 2014 Dr. Minette Riordan. All rights reserved.