How to Market Your Business in 30 Minutes a Day
How to Market Your Business in 30 minutes a Day
The number one challenge that my clients complain about is time management. They feel completely overwhelmed by all of the possible marketing tasks that they could do and often don’t know where to start – or they try to do a little bit of everything and don’t do anything consistently.
Consistency and controlling your calendar are two essential elements of business success. Plus, choosing the right marketing tactics to help you connect with your ideal clients. I am a big fan of creating a combination of offline and online marketing tactics. I love social media but I also think that getting out of your house and talking to people is crucial to growing your business and making it fun. Being an entrepreneur can be lonely.
But once you know what marketing tactics you are going to use, what do you do and how can you do it in 30 minutes a day? While some offline tactics like public speaking and networking will definitely take longer than 30 minutes, you can get your online marketing done with some planning and strategy. Here’s a sample set of guidelines to get you started. Depending on your needs, adjust it accordingly.
Automation is the name of the game
Automation is the name of the game when it comes to streamlining your marketing plans. Wherever you can, use plug-ins, services and software to get things done in record time. Just a note: In the beginning, it may take more than 30 minutes until you get a feel for what needs to be done each day and while you put automation systems and checklists in place.
For example, if you don’t have a supply of blog posts or articles stored up, it may take you some time to create enough content to use for your website and/or blog posts. The good news is that longer articles can be broken down into smaller blog posts or used as the basis for email messages. Any time you create content, keep in mind how it can be repurposed later.
The same goes for online ads if you are using them. Once you create them, it is just a matter of keeping track of their progress and taking a minute to create a few more to test when the time comes.
Sample Marketing Action Checklist
Check out this sample marketing action calendar. I encourage you to create a list like this for yourself. Once you have your strategy in place – add your to-do items to your calendar. Carving out time in your day to get your marketing done will help you generate more business in a shorter period of time. When your marketing is inconsistent, so is your lead generation and your sales!
We can all agree that business marketing is vital to making a success of your venture. There are many strategies that can be implemented depending on your needs. The chart above details a few of them but not all. As you switch out and change strategies, they can be tweaked to complete the necessary tasks in as little as 30 minutes each day.
Bonus Marketing Tip
And here’s a final pro tip for you: You, as the business owner, do not have to do all your marketing tasks on your own. Many small business owners find that hiring a virtual assistant for even a few hours per week can free up much of your time for more important business building efforts.