Mistakes Business Owners Make on LinkedIn

deep necessity

LinkedIn is a powerful marketing tool yet it still seems to mystify entrepreneurs. Many businesses are turning away potential clients because they do not know how to use LinkedIn correctly. In this talk, Michele Scism shares her best LinkedIn tips (and how she used LinkedIn to rapidly build her expert status and get new clients in just a few months).

Join me for a replay of my interview with social media expert Michele Scism. Michele and I talked about the mistakes business owners make on LinkedIn and how we can easily fix those mistakes.

Michele Scism is an incredible woman with a great story. Find out how the owner of a trucking company turned into a social media expert. She was a reluctant expert for a long time! Learn how she used social media to grow her business into a 6 figure business in just two years.

Here are a few of the topics Michele covers in this great talk on LinkedIn:

  • Making sure your profile is 100% complete
  • Recent changes to LinkedIn
  • How to add connections
  • How to use groups to double your traffic to your website

Just click on the link below to listen to the replay of the interview.

One of Michele’s tips is that you need to be blogging and sharing your blog posts on LinkedIn. If you are worried about how to generate great content, what to write about and how to be a better writer, please check out the 10-week workshop that Kate Frank and I are offering starting February 19. Get all the details here.

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