Mix and Match Marketing Plans for Creative Entrepreneurs

marketing plans for creative entrepreneurs

marketing plans for creative entrepreneurs

Mix and Match Marketing Plans
for Creative Entrepreneurs

Wouldn’t it be great if marketing were like a color wheel and you could easily spin the wheel to find the most profitable combination of marketing tools to create your perfect marketing plan? Well you can! But first, you need to know a few things about your business strategy and about marketing in general.

Over the next few days, I will be sharing some fun tips on how to create a colorful but also a profitable marketing plan for your business. If you are a creative entrepreneur who struggles with traditional business planning and marketing strategy, try this model! Together we are going to craft a marketing plan that is fun, focused and unique to you.

In today’s post, I will focus on what I call the primary colors of a great marketing plan.

If you remember your art lessons, the primary colors are red, yellow and blue. Together these three colors contain everything you need to know to create a vibrant marketing plan for your business. But it takes some work to get to clarity around these three topics.

marketing plan

First, the yellow stands for YOU:

  • who are you?
  • what are you great at?
  • what do you love to do?
  • what would you love to get paid for doing?
  • what do others say is your genius?
  • what makes you unique?

These are just a few of the questions you can answer to create clarity around your unique genius as a business owner. Forget about your certifications and qualifications – those are the tools you use to do your job but they are not what makes you unique.

Second, let’s look at the red. The red is all about YOUR IDEAL CLIENT.

  • who is he/she/they?
  • what are their biggest challenges?
  • what are their pains and problems?
  • what do they love?
  • what do they believe?
  • where do they hang out?

Again, these are just sample questions that you can ask about your ideal client to begin to get a clear picture of who they are and what they need from you. If you do not have a written, clear description of your ideal client, you can click here listen to the replay of my webinar and download my Ideal Client Checklist. The number one reason you are not reaching your financial goals is because you are not clear about who your client is and how you can best serve them.

Finally, the blue. The blue is your sweet spot, the money spot.

It’s the point where your unique brilliance intersects with the needs of your ideal client. Start making a list of the particular challenges you know your clients have and how you have solved them.

Once you are super clear about the biggest pains, problems and predicaments that your idea client is worried about, you can begin to build your marketing plan and your marketing promise!

Come back tomorrow for part 2 of this post. We will be discussing the secondary colors on your color wheel: orange, green and purple. The secondary colors are about creating sticky, attractive marketing that draws people to you.

Today, spend some time thinking about how to define your primary colors – they are the core of your marketing plan around which the rest of your tools and tactics will revolve.

If you are feeling completely overwhelmed by marketing strategy and planning and know that you need help, sign up now for a complimentary My Perfect Profit Plan Breakthrough Session with me right now. In this 30-minute session we will take a look at what you are doing currently and come up with at least one strategy you can implement right away to get new clients.

Note: One of my favorite “colors” of marketing my business is blogging! Today is day 2 of the Ultimate Blog Challenge – one of my favorite methods for connecting with other great bloggers and new prospects for my business. It’s not too late to join today! If you love to blog or have never blogged and want to start, check it out.

Updated: Here are links to the subsequent posts in this blog series:

Create a Colorful Marketing Plan: Secondary Colors

Tertiary Colors of Marketing Part 1

Tertiary Colors of Marketing Part 2

Make Marketing Plans Fun

What is a Marketing Plan?

© 2014 Dr. Minette Riordan. All rights reserved.

 

 

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11 Comments

  1. Rosemary Cunningham on July 2, 2014 at 2:35 pm

    Great approach Minette!
    I do struggle with a left brained approach to marketing..
    This feels simple and logical. Looking forward to tomorrow’s post!

  2. Lisa Mallis on July 3, 2014 at 6:39 am

    Great post . . . thanks for supplying some questions to answer. As I am VERY left brained – I do well with structure! I’ll be working on these questions this weekend!

  3. minette on July 3, 2014 at 12:25 pm

    I love that Lisa and Rosemary had different responses but both found something useful in this post. Thanks to both of you for stopping by!!

  4. Create a Colorful Marketing Plan on July 3, 2014 at 2:05 pm

    […] I started a new blog post series on mix and match marketing plans for creative entrepreneurs based on creating a color wheel version of your marketing plan. I am […]

  5. Your Mix and Match Marketing Plan on July 5, 2014 at 3:26 pm

    […] in the Ultimate Blog Challenge, thanks for stopping by. This post is the third in a series on Mix and Match Marketing Plans. You can’t start to build a marketing strategy without learning what your primary colors are, […]

  6. Your Creative Marketing Plan on July 7, 2014 at 5:15 pm

    […] right-brained and would love to make marketing more fun, go back and read the first post on Mix & Match Marketing Plans now. Finally, a tertiary color is a combination of a primary color (red, blue, yellow) plus a […]

  7. […] (your ideal client) and blue (the problems you solve.) You can read all about this first step in creating your mix and match marketing plan here. At the end of this post you will find links to the others articles in this series on the secondary […]

  8. […] new to this blog series on Mix & Match Marketing Plans, you can go back and read the first post here or find links to the series at the end of this post. The gist of the series is that marketing plans […]

  9. […] Mix and Match Marketing Plans for Creative Entrepreneurs […]

  10. […] fun. If you are wondering what I am talking about – this post is the final in a series on Mix and Match Marketing plans. You will find links to all of posts in the series at the bottom of the page. And the color wheel […]

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