Mistakes Business Owners Make on LinkedIn

LinkedIn is a powerful marketing tool yet it still seems to mystify entrepreneurs. Many businesses are turning away potential clients because they do not know how to use LinkedIn correctly. In this talk, Michele Scism shares her best LinkedIn tips (and how she used...

Your Social Media Checklist with Michele Scism

Your Social Media Checklist guest post by Michele Scism When my clients start to build their social media strategy one of the first things we talk about are the basics. We are going to talk about what I consider to be the three most important steps in setting up your...