website content

9 More Ways to To Take Your Website Content from Rhinestone to Diamond

A couple of days ago, I wrote a blog post sharing 9 ways to make your website shine like a diamond – making it more attractive to the perfect client. I promised to share more tips on continuing to develop a website that that’s the real deal, no rhinestones allowed! In this post, I am sharing 9 more tips for taking your website from rhinestones to diamonds.

Your website is an excellent way to showcase your personal brand, especially if you are in the early stages of building your business. Blogging in particular offers a fabulous opportunity to share both your expertise and your personal interests as well as your personality. That’s one of the reasons I love participating in events like the Ulitmate Blog Challenge that get me writing more regularly.

In addition to blogging, let me share a few other additions to your website content that can help your website go from bland to brilliant.

1. Media Page

Do you have a media page? A media page is designed to help provide the media with the essential information they need. Approach it with the belief that the media will come looking for you and will want to learn more about your business. Here are just a few of the elements to include on your media page:

  • Company Mission and History
  • Product List
  • Company Bios
  • Company News and Press Releases
  • Brochures, Logos, Images

2.    Competition – Get People Involved

A competition has the tendency to ignite a fire of attention and sales. There are many ways you can use competitions to add fun and flare to your business. The best service that caters to bringing more people to your website advocates that to drive in more traffic, SEO strategies are important for your website. For example, you might use it to build awareness of your Facebook page.

For example, anyone who “likes” your page could be automatically entered into a drawing to win a prize. Another type of competition gets your prospects involved and contributing, so you might have them share a story that’s relevant to your niche and readers can vote on whose is the best story. They could create videos too.

3.    Top Quality Free Downloads

Freebies are appreciated by just about everyone. However, they can’t be the average run of the mill freebies. Your free content needs to provide unique value to each prospect. It should solve a problem in an organized and efficient manner. Some of the best freebie downloads are simple.

For example, you might create a calendar, checklist, or even a downloadable worksheet for your prospects to fill out. Remember to brand your free downloads and use them to gently drive traffic to a sales page or the next item in your sales funnel.

4.    Relationships With Relevant Industry Professionals

Relationships are what build business. You have relationships with your customers and prospects, your vendors, contractors and much more. Each relationship is an opportunity to leverage, grow, and prosper. Relationships with relevant industry professionals can be significant.

For example, imagine if you have a pet blog and you forge a relationship with Cesar Millan (the “Dog Whisperer”) who links to your site or mentions you on Facebook. That would be huge for your business. And you don’t have to forge relationships with industry celebrities to make an impact. Connecting with others builds your community, one person at a time.

5.    Contributor Content

Let other people create content for you. Each guest blogger, interview, or contributing author brings their audience with them. You’ll gain traffic and followers. You’ll also gain credibility by providing your prospects with a variety of valuable content.

6.    Community Involvement

What are you doing to make the world a better place? Getting involved in your community is great for business. It not only promotes you locally, it provides you with content to share online as well. And you can invite your prospects to get involved in your community causes.

For example, if you have a pet related business you might get involved in a fundraiser for your local humane society and invite others to donate or get involved themselves.

7.    A Newsletter

Email marketing is still one of the most powerful means to connect with your prospects, build relationships and make sales. However, your email newsletter has to be valuable. Make sure it provides different value than your website content. And separate that content so that newsletter subscribers receive unique value.

Make it really easy for people to sign up for you e-newsletter. Use a free opt in like I mentioned in step 3 to encourage and reward people for signing up. All you of your online tools should be connected to each other, making it easy for people to find you where it makes sense for them – your website, Facebook, Twitter, LinkedIn. A newsletter helps pull of your online media together.

8. Testimonials

Testimonials are money in the bank. They’re mini sales pitches made on your behalf by a satisfied customer. Who better to promote you and sell your services than an unbiased customer? Use these testimonials wisely and place them strategically on your website.

9. Social Media Widgets

You’re active on social media right? Even if you are not, you should add social sharing buttons to your website. Social media widgets can invite people to join you on your chosen sites. Social media widgets can also display your activity on your favorite sites. For example, if you have a Pinterest account you can add a Pinterest widget to your site and display your latest pins.

Social media widgets not only invite people to connect with you, it also encourages people to share what they love about your website content. Social sharing buttons make it easy for them to just click and share on Twitter, Facebook, Pinterest, etc.

Do a quick review of your website and see if you have these 9 items in place. If not, pick one that you haven’t done yet and set a target date for getting it added to your marketing plan. Your website is your prime real estate for marketing all of who you are. It takes time and consistency to turn your website from rhinestone to diamond. I know my own website is still a work in progress. How about you?

If you are struggling to create website content that is a natural representation and extension of your personal brand, I can help. I help entrepreneurs create a vibrant new vision for their lifestyle business that is a match for all of who they are. I’d love to invite you to apply for  a free 30-minute marketing consultation with me. Just click here now if you are ready take your business and your website from rhinestone to diamond.