What is creativity?

What is Creativity?

“Creativity is…seeing something that doesn’t exist already. You need to find out how you can bring it into being…” – Michele Shea

When I talk about creativity with clients and friends, many get a panicked look on their face and say, “You aren’t going to make me draw are you?”

According to Webster’s Dictionary, the definition of creativity is artistic or intellectual inventiveness. Creativity is marked by the ability or power to create or bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new. When you create something, you are actually bringing it into being, making it from nothing.  But how do you make something from nothing? How do you achieve creativity? What is the essence of creativity?

Perhaps only magic can explain creativity, that sudden “aha!” moment when it all comes together. Some have said that it’s something mysterious and puzzling, perhaps impossible to figure out.  Some have said it must be divine inspiration.

Creativity is simply thinking the impossible, and then doing what no one else has done before, sometimes developing completely new worlds. If you’ve taken a new approach to a problem and it works, then you’re using your creativity.

Creativity comes in many forms. It can be scientific creativity, resulting in inventions or medical cures. It can be artistic or musical, resulting in beautiful paintings, sculptures or operas and songs. It can be creative writing, resulting in novels, short stories and poems. Creativity can even be as simple as arts and crafts, such as needle arts, yarn crafts, and woodcrafts – things you create with your own two hands.

The important thing to remember is that creativity includes generating the idea or concept, as well as applying that idea and producing or manifesting the end product or result. Creativity or imagination is an integral part of being human and separates us from the animal world. Carl R. Rogers said, “The very essence of the creative is its novelty, and hence we have no standard by which to judge it.”

When it comes to business and being an entrepreneur, creativity is crucial to understanding and positioning ourselves as unique and different from others in our industry. Some of us excel at generating new ideas and concepts or we excel at coaching and serving other entrepreneurs. That does not mean we excel at all aspects of our business. One of the ways creativity can serve entrepreneurs is by opening us up to see new possibilities of achieving our goals and also creating teams that support us and help us bring our creativity into reality!

How does creativity play a role in your personal life and in your business life?