Why Is Creativity Such a Hot Topic in Business Today?


creativityWhy Is Creativity Such a Hot Topic in Business Today?

Authors such as Seth Godin, who is one of my favorite marketing mentors, are touting creativity as an invaluable skill in business. In his insightful book The Icarus Deception, Godin claims that we are all artists; we must see our work as art, no matter what industry we are in.

The book goes on to discuss why creativity is the wave of the future in business. Godin  understands why creative entrepreneurs struggle to be successful. 99% of the time, in my experience, the hard part about creativity isn’t coming up with something no one has ever thought of before. The hard part is actually executing the thing you’ve thought of.”

I have seen this happen over and over again with my clients, lots of ideas but no follow-through, no plan, no profit.

Creativity is crucial to success, but so is action.

Linda Naiman, founder of Creativityatwork.com, writes:

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.[1]

That last line, about having ideas but not acting on them, is true of many of the creative entrepreneurs I work with. Creative women entrepreneurs love the creative aspects of the work they do—they love brainstorming and the free flow of ideas—but they don’t always know how to take an idea and create an action plan that will help them go from idea to profit.

If you are struggling to go from bright shiny idea to profitable business model, I encourage you to download my latest free report: Rapid Growth Result. Grab your copy here and get immediate access to my best strategies for mastering mindset, money and marketing.

[1] http://www.creativityatwork.com/2014/02/17/what-is-creativity/

Copyright: dizanna / 123RF Stock Photo

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  1. Danielle Howell on July 2, 2015 at 9:42 pm

    Minette, I love Seth Godin! And you are right… coming up with a creative idea that is original can seem a little tough, but I agree with Seth that we all are artists deep down inside, it’s just a matter of tapping into it and not comparing ourselves to others. Great post!
    Much success to you,
    Danielle K Howell

    • minette on July 3, 2015 at 11:19 am

      Thanks for stopping by Danielle. I agree, comparing ourselves to others kills creativity!!

  2. Kit on July 2, 2015 at 10:19 pm

    Your post really speaks to me as I often have creative ideas but get bogged down in the details of presenting those ideas in a format others can consume and enjoy.

    Striving to create the “perfect” report is just an obstacle to getting my creative ideas out there. Taking action is the key as you suggest.

    Thanks for your insights!

    • minette on July 3, 2015 at 11:20 am

      Hi Kit, glad this post spoke to you. I am a big fan of getting projects going rather than trying to get them perfect. The more we share our creative ideas, the more feedback we get from others about what works and what needs a little work 🙂

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