Your Social Media Checklist with Michele Scism

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michele scism

Your Social Media Checklist

guest post by Michele Scism

When my clients start to build their social media strategy one of the first things we talk about are the basics. We are going to talk about what I consider to be the three most important steps in setting up your social media strategy.

  1. Social Media Profiles – When setting up your profiles there are a few rules, things to pay close to attention to. First, you want to be sure that you complete your profiles 100%. If there is a place for information, fill it out. You can always go back and change things later. Second, be sure your website address appears multiple times in your profile. For example, on your Facebook Fan Page put it in the about section, in the actual websites section and the products section. When listing your website on a social media site use http:// instead of just using www. – example Third, you want to be keyword specific in every place that you can on social media. For example, on Twitter you have a short bio but you want to be sure to utilize keywords that will help your ideal client find you.
  2. Your picture – When it comes to your image on social media sites you want to use the exact same image on every profile. The picture should be of you smiling and looking directly at the camera. Also it should be only you in the picture – no pet, no sister, no child. You want to make it easy for someone to connect with you through your image.
  3. Your website – Is your website set up to build an email list. Do you have a free giveaway that your ideal clients can receive in exchange for their name and email? This is important because you actually have no control over your social media profiles. Facebook could decide tomorrow that you broke a rule and kick you off – if that is the only place you have contact with your audience then you just lost them and all that work you put into building a relationship with them.

Would you like more information on how to build your online presence using social media?  Check out my book How to Turn Your Social Media Time into cash – where I show you step by step how I built a six figure business in 2 years using social media.

Michele Scism is a leading authority on social media and online marketing and the Founder of both and The Global Social Media Managers Association. Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits. Michele’s knowledge in the areas of online marketing and social media marketing have been recognized during recent interviews on several web TV shows, including being interviewed by Kristi Frank from Donald Trump’s The Apprentice, as well as multiple Talk Radio shows and tele-classes. Whether you want freedom and flexibility, more time to be with your family, more money, or the feeling of satisfaction you get from creating a successful business, Michele is there with her expert business knowledge, strategies and accountability skills to help you get the results of your dreams.

Join Dr. Minette Riordan and Michele Scism on Thursday, January 27 as we discuss LinkedIn and how to use it to effectively grow your business.

Here is the call in information:

Dial – (530) 881-1200
Enter Access Code – 821307#

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  1. Linda Ursin on January 22, 2013 at 1:21 pm

    It’s good to know I’m doing some things right, even if business is slower than molasses 🙂

  2. Andrew Milburn on January 22, 2013 at 1:33 pm

    Many thanks for reminding us of the important steps we all must do if we want Social Media to work for us.

  3. indypassionlady on January 22, 2013 at 1:45 pm

    I am considered the social media guru of my team. I am just starting to scratch the surface on videos and trying to figure out how something like Instagram fits with my Passion Parties Business. But other than that I have a good handle on social media, but appreciate the tips!

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